Chief Marketing Officer

As the first University College in Wales, Aberystwyth has a long and distinguished tradition of teaching excellence and world-leading research, and our establishment in the 19th century is one of the great stories of pioneering achievement in modern Welsh history. Now a university with a strong community of over 6,000 students and 2,000 staff, and named as the top university in England and Wales for student experience in the Times and Sunday Times’ Good University Guide 2025, Aberystwyth is consistently ranked amongst the best universities in the UK for teaching quality and student satisfaction

There is nowhere quite like Aberystwyth: no other University offers the unique combination of long academic tradition, a stunning location with spectacular views over the historic market town of Aberystwyth and the Cardigan Bay coastline, and a campus that brings together state-of-the-art facilities with access to one of the six copyright libraries in Britain. As an anchor institution we are a source of inspiration to our communities and stakeholders and are proud of our civic commitment and significant contribution to our region and Wales.

With a new strategic plan and focus, a reinvigorated senior leadership team and new academic structure, this is an exciting time to be joining us and our vibrant community. Reporting direct to the Vice Chancellor and a member of the University’s executive board, this is a new role, and you will have strategic responsibility for a broad range of mission-critical services that includes marketing, student recruitment, admissions & conversion, global engagement and events. Already ranked as Wales’s top university for student experience and with student numbers growing domestically and internationally your task will be to build from this position of strength in a challenging and highly competitive global market for higher education.

To apply you will have substantial leadership experience gained in higher education and significant experience of developing data-led strategies across marketing, recruitment & admissions and an impressive track-record of managing multi-functional marketing departments utilising data insights to deliver student recruitment growth. You must be able to strike an effective balance between big-picture thinking and operational imperatives gained at a senior leadership level and have a deep appreciation of the current challenges faced by the university sector. A technical expert with either a relevant degree of professional qualification, you will also possess excellent leadership qualities and the ability to be a collegiate influencer at a strategic level. Importantly, you will demonstrate commitment to the University’s mission, vision and values and to ensuring an inclusive workplace and student experience. You will have an appreciation for the Welsh language, working in a bilingual working environment.

Mae gan Brifysgol Aberystwyth, y Coleg Prifysgol cyntaf i gael ei sefydlu yng Nghymru, draddodiad hir ac anrhydeddus o ragoriaeth ym maes dysgu ac ymchwil sy’n arwain y byd, ac mae hanes ein sefydlu yn y 19eg ganrif yn un o’r enghreifftiau gorau o arloesi yn hanes y Gymru fodern. Bellach mae hi’n brifysgol sydd â chymuned gref o dros 6,000 o fyfyrwyr a 2,000 o staff, ac wedi’i henwi fel y brifysgol orau yng Nghymru a Lloegr am brofiad myfyrwyr yng Nghanllaw Prifysgolion Da y Times a’r Sunday Times 2025. Mae Aberystwyth yn cael ei rhestru’n gyson ymhlith y prifysgolion gorau yn y DU am ansawdd y dysgu a bodlonrwydd myfyrwyr.

Does unman yn debyg i Aberystwyth: does dim un Brifysgol arall sy’n cynnig y cyfuniad unigryw o draddodiad academaidd hirsefydlog, lleoliad hardd eithriadol â golygfeydd ysblennydd dros dref farchnad hanesyddol Aberystwyth ac arfordir Bae Ceredigion, a champws sy’n cyfuno adnoddau o’r radd flaenaf, a hynny i gyd o fewn cyrraedd hawdd i un o’r chwe llyfrgell hawlfraint yng ngwledydd Prydain.  Fel sefydliad sydd wedi’i angori mewn ardal rydym yn ffynhonnell ysbrydoliaeth i’n cymunedau a’n rhanddeiliaid ac yn falch o’n hymrwymiad cymdeithasol a’n cyfraniad sylweddol i’n rhanbarth ac i Gymru.

Gyda chynllun strategol a ffocws newydd, gydag uwch dîm arwain sydd wedi’i adfywio a strwythur academaidd newydd, mae hwn yn gyfnod cyffrous i ymuno â ni a’n cymuned fywiog.  Gan adrodd yn uniongyrchol i’r Is-Ganghellor ac i aelod o fwrdd gweithredol y Brifysgol, mae hon yn rôl newydd, a bydd gennych gyfrifoldeb strategol am ystod eang o wasanaethau sy’n hanfodol i waith y Brifysgol gan gynnwys marchnata, denu myfyrwyr, derbyn a throsi myfyrwyr, cysylltiadau a digwyddiadau byd-eang.  Mae eisoes wedi’i rhestru fel prifysgol orau Cymru ar gyfer profiad myfyrwyr, a gyda nifer y myfyrwyr yn tyfu’n ddomestig ac yn rhyngwladol, eich tasg chi fydd adeiladu ar sail y sefyllfa gref hon mewn marchnad fyd-eang sy’n heriol a hynod gystadleuol ar gyfer addysg uwch.

I wneud cais, bydd gennych brofiad sylweddol o arwain a gafwyd mewn addysg uwch ynghyd â phrofiad sylweddol o ddatblygu strategaethau yn seiliedig ar ddata ar draws meysydd marchnata, denu a derbyn myfyrwyr. Bydd gennych hanes trawiadol o reoli adrannau marchnata aml-swyddogaethol gan ddefnyddio gwybodaeth yn deillio o ddata er mwyn denu mwy o fyfyrwyr.  Rhaid i chi allu taro cydbwysedd effeithiol rhwng rhoi ystyriaeth i’r darlun eang a’r gwaith gweithredol hanfodol ar lefel arweinyddiaeth uwch. Rhaid bod gennych werthfawrogiad dwfn o’r heriau presennol sy’n wynebu’r sector prifysgol.  Yn arbenigwr technegol gyda naill ai gradd berthnasol neu gymhwyster proffesiynol, byddwch hefyd yn meddu ar rinweddau arwain rhagorol a’r gallu i ddylanwadu fel rhan o’r sefydliad ar lefel strategol.  Yr hyn sy’n bwysig yw y byddwch chi’n dangos ymrwymiad i genhadaeth, gweledigaeth a gwerthoedd y Brifysgol ac yn sicrhau gweithle a phrofiad cynhwysol i fyfyrwyr.  Bydd gennych werthfawrogiad o’r Gymraeg, gan weithio mewn amgylchedd gwaith dwyieithog.